Across England, thousands of organisations produce health and care information for the public which varies greatly in terms of quality and reliability.  So how can the public tell whether information is truth or myth?

The Information Standard is a certification programme for all organisations producing evidence-based health and care information for the public. Any organisation achieving The Information Standard has undergone a rigorous assessment to check that the information they produce is clear, accurate, balanced, evidence-based and up-to-date.

There are three independent organisations who are authorised to carry out the assessments, and offer certification against The Information Standard. These organisations are evaluation specialists. Read a bit more about each of them below.



emqc Ltd

emqc is one of the UK’s leading assessment companies, working in partnership with government departments and others to help deliver stringently-monitored accreditation services for initiatives such as Investors in People, Customer Service Excellence, and The Information Standard. As an independent not-for-profit company, EMQC has an established network of over 130 high calibre associates, consultants and trainers delivering services across the country. They deliver a high quality service which consistently achieves client satisfaction levels of over 95%.

Telephone: 0845 304 8600


G4S Assessment Services (Health and Social Care)

Specialising in Health and Social Care, G4S’s dedicated team are supporting many new organisations signing up to become certified to The Information Standard throughout the public, private and third sectors. This is primarily due to their customer focussed approach, flexible assessment options and dedicated online assessment tool which helps you build your application through a logical, step by step approach. By breaking the Standard down into its component parts G4S make completing the process more manageable, saving you time and making your assessment experience as convenient and as straight forward as possible.

Telephone: 0844 891 0002
View website

The Royal Society for Public Health (RSPH)

The Royal Society for Public Health is a charity and regards The Information Standard as an important means of enabling people to make informed choices about their health and well being. RSPH has certified large numbers of organisations in both health and social care sectors. They understand the issues that organisations encounter as they work towards certification and are proud of the fact that every client that they have audited has gained certification. RSPH clients particularly value its personal, professional and efficient service and its understanding of health and care issues.

Telephone: 0207 2657 300
View website

Last updated: 08/09/2014

Oxfordshire County Council Adult Social Care

This case study shows how a county council’s Adult Social Care department improved
their focus on service users and the quality of their public information through taking
part in the scheme.

Epilepsy Action

This case study shows how an organisation that already had good processes in place has benefited by being able to prove the quality of what they do.

Macmillan Cancer Support

This case study shows how an organisation with an established reputation for the quality of information, benefited by reviewing existing materials and systems and tightening up procedures.


This case study shows how an organisation gained from taking part in the scheme by improving user input and the quality of everything they produce.

Salisbury NHS Foundation Trust

This case study shows how an NHS Foundation Trust has gained from taking part in the
scheme – tightening up its use of evidence in patient information and establishing a higher profile for it within the Trust.