To gain certification, you have to provide evidence that your organisation meets all the requirements of the standard.
To give you a quick idea of what will be expected of you, the criteria cover the following areas:
- your commitment to the scheme and improving the quality of your information
- how producing information relates to your main business
- how you ensure that staff and volunteers know about the scheme
- how you organise responsibility for producing information for the public
- how the systems and methods you use to produce information demonstrate:
- your aims in producing information
- the key groups you are producing information for
- that your information is well-designed and easy to read
- that you make effective use of the relevant sources of information
- that you make any conflicts of interest clear to the reader
- that you have the skills and resources needed
- how you put all these principles into action in current materials
- how you respond to new proposals for information
- how you manage any external resources you use
- how you keep a record of materials produced and sources used
- how you monitor your organisation’s performance to ensure that:
- you comply with the requirements of the standard
- information materials you produce meet the criteria specified
- how you identify and correct any shortcomings relating to the standard
